The interesting thing that has changed about working online is that voice talent need not worry so much anymore about “getting a reel”, but should be more concerned with a getting a quality copy of the final work. “I need to record a few jobs to put a reel together” was something I used to say, and hear, but it is not a requirement any longer. Why?
Attention spans that are shorter are more demanding of instant gratification. That 120-second reel you have should be uploaded by ‘spot’ with a targeted description, so when that person clicks ‘Play’, they will hear what you claim the job is for the person to decide within 5 to 20 seconds, if they agree. Therefore, the quality must be there instantly. If you have a reel, you are in luck. Edit or upload each separate spot because “more to upload” means “more web exposure”. Your quality upload, along with things called “meta-tags”, which is basically the text used to describe the demo, are a combination of “being heard the right way” and “being found on Google”. Everything you upload, and the words used to describe it, becomes your online spokesperson 24 hours a day, 7 days a week. Make that time count and when they do not have to listen to 40 seconds of your reel to hear the commercial you stated you could do, you are secretly saying to the possible client, ‘Hey, I know you are busy. I will save you the time and let you know now, I am a professional, and this job proves it with no wait or hassle.’
What I have just explained, in short, is a bit of the psychology behind why clients hire voice talent online. The next time you are wondering, “Is my demo good enough?”, keep in mind it is equally important to pay attention to how you market your demo. If it is showing up in odd Google search results, there may be a disconnect between what you think you sell, and what people actually are thinking of you. Regardless, reels on their own are way too long to be efficient ways to “get heard”.