Achieving the best online exposure seems like one large SEO-battle in which everyone is trying to be found first, without doing anything that lacks business integrity, or can hurt search engine results by violating rules set forth by people who design them. It sounds a bit like working offline, almost. It seems like a never-ending, content-generating task. So, what is this ‘SEO’, why is it needed, and why do ALL online marketing people pay attention to it?
“SEO”, or search engine optimization, is the process of creating and/or optimizing a website or content to show up higher in search engines, usually against your competitors. Google has dominated the search engine business for many years, and there are always new articles coming out about their algorithms. I am not sure if you have ever seen the math formula behind an algorithm, but it reminds me why I chose a career in performing arts. Please note that this area of marketing changes often, and perhaps was the biggest pain to keep up with.
Make use of this most recent guide for Webmaster Tools Help, which contains helpful info for setting up a website, so it is found more often. If you have ever dealt with me sending you messages on Voice123 that I removed something from your profile, it was never personal nor a whimsical decision. We have to pay attention to the exposure of all voice talent, just like voice talent should for themselves. All voice talent and online businesses have one thing in common, in that all have to think about the same rules for ‘being found’. Every voice talent should understand immediately that, although we are creative people, when we all do website creations, we should make sure that our pages are ‘serving their purpose’. The purpose of every website is to find work. The purpose is NOT to show off how much you know, or how creative one can be. Connecting with the mindset of the online buyer is tricky, but if you can mix “keeping it simple” with “keeping it creative”, and have it make sense, you will have more luck with your landing pages ie. the pages people land on after a search leads to your business. Here is a recommended book regarding ‘call to action’ links. If you go back through this guide, you will notice links attached to certain words because we ask you to click on it and look at it for info. These links are ‘call to action’ links. The thing about these links is that they should always take a person directly to the point. People do not like to click on links to be told to go somewhere else. It is the same psychological affect as calling a number to order a pizza, and that person states, ‘Sorry, I only know ‘where to get you pizza…I don’t make it’.
This is a common mistake I see many voice talent make on personally created websites: The links for their demos go to other websites…they do not play the demo. Even worse, if the demo is great, there is no link on the page to direct someone to hire the talent. The purpose of your page is to be hired, and as such, the focus should be making that as easy as possible. Websites offer great opportunity to express creativity, but if it goes too far down a creative path to the point where it is no longer simple and only a work of art, that is all you will have…A piece of art that no one knows why it is there or what to do with it. You want to be hired. That is the purpose.