From the perspective of an online voice-actor, the upside about the Internet is the fact that anyone and everyone can participate. There are no exclusion clauses; all you need are the will and the voice. The downside, however, is the fact that there’s a great deal of noise out there in the marketplace. To be heard, you need to know the rules of the game you’re playing. You also need to know that the nature of the competition is such that the rules are fluid and change all the time. Online marketing can be both an ally and an enemy; what works now, may be annoying next year, next month, or even next week.
Have a website, maintain a presence on leading social media sites, make updates, stay current and relevant.
There’s another major plus about the Internet: online marketing is quick, more effective than any other method, and it’s remarkably affordable. But, make no mistake: it’s not easy. It requires marketing skills persistence, passion, and patience—and it all boils down to one thing: Web exposure. Remember that online platforms are part of the marketing mix, we will cover this topic later on the guide.
In this chapter, you are going to learn about:
- The SEO Content Wars;
- Email Marketing, and
- Social Marketing.
So let’s shake, rattle and roll!